LINLEY's flagship London store at 60 Pimlico Road reopens following an exciting refurbishment, with a event attended by 50 leading journalists which also saw the official launch of our new brand identity.
As 2012 approaches, LINLEY is moving into the next exciting stage of brand development and strategic expansion under the new leadership of Jamie Edmiston.
As a shareholder of Linley, Jamie Edmiston will work closely with Chairman David Linley to take the LINLEY brand into the international arena.
The essence and values of the brand will remain consistent, drawing on Linley’s expertise and skills of craftsmanship and design. Strategic initiatives in the first stages of restructuring will include:
Redeveloped brand identity reflecting the bold, contemporary direction the company is now taking
Refurbishment and relaunch of the LINLEY flagship store on Pimlico Road, Belgravia
The launch of the LINLEY Bentley collaboration - a limited edition of 10 Continental Flying Spurs.
Unveiling of a business plan outlining strategic initiatives, global expansion plan and product development focus
Jamie Edmiston quotes: “LINLEY craftsmanship and the quality of work is without question world class – the attention to detail and the passion that goes into each product is a clear differentiator, and the passion that David has for design and craftsmanship still rings clearly throughout the company. This quality of workmanship, combined with the provenance of the LINLEY name has ensured that the brand is extremely well respected and recognised – there is no doubt that LINLEY is one of the great British brands – however, I firmly believe there is enormous potential to grow the brand both in the UK and internationally. I have huge respect and admiration for brands such as Louis Vuitton and Hermes, and my clear aim is to ensure that the LINLEY brand is recognised in the same vein as these within the next five years. I am of course realistic and don’t expect this to happen overnight, however, I am a firm believer that we should aim high”.
